Give Now

Earth Eats: Real Food, Green Living

Hellmann’s Creates Vegan ‘Mayo’

Over a year ago, Hellmann's took issue with the term "mayo" for an egg-free spread. Now, they've decided to make their own.

Vegan "mayo" by any other name...

Remember when Hellmann’s sued vegan mayo brand Just Mayo? They’ve changed their tune.

Unilever, parent company of the mayo giant Hellmann’s, has announced they would create their own egg-free version of mayonnaise, but they won’t be calling it as such.

Hellmann’s “Carefully Crafted Dressing and Sandwich Spread” sidesteps the name “mayo,” a term they took issue with when Hampton Creek tried two years ago to market Just Mayo.

Hellmann’s eventually dropped the lawsuit, stating Just Mayo could take the issue to industry groups.

So why the change of heart (and recipe)?

Unilever argues it is only giving its customers what they want — choice.

For their part, Hampton Creek welcomes the competition, stating it would “help create a bigger market for plant-based alternatives.”

Read More:

  • Hellmann’s gives vegan a go after suing eggless spread maker (The Washington Post)
  • Hellmann’s Releases Its Own Vegan ‘Mayo’ a Year After Suing Rival Eggless Spread (The Daily Meal)
Liz Leslie

Liz Leslie is a journalist based in Chicago. When she's not writing about food, she's likely eating food. Or dreaming about food.

View all posts by this author »

What is RSS? RSS makes it possible to subscribe to a website's updates instead of visiting it by delivering new posts to your RSS reader automatically. Choose to receive some or all of the updates from Earth Eats:

Support For Indiana Public Media Comes From

About Earth Eats

Search Earth Eats

Earth Eats on Twitter

Earth Eats on Flickr

Harvest Public Media