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Fast Food When You Want It, At All Hours

McDonald's reported an 11 percent increase in profits, and they're thanking the late-night eater and early riser.


Photo: Dwight (Flickr)

It's never too early -- or late -- for a bite, McDonald's hopes.

Fourth meal is paying off for fast-food chains.

McDonald’s reports the fastest-growing time is early morning/late night. The company reported profits up 11 percent in the previous quarter, and they are thanking late-night eaters for that.

More restaurants are opening 24 hours. One-fifth of the workforce now works evenings, causing disruptions in typical eating schedules. Early risers are passing late diners in restaurants.

College students, workers picking up late shifts and early-rising elderly all have more choices than before with Burger King and Dunkin Donuts chains adding more hours.

Late-night dining may be boosting McDonald’s bottom line for now, but a recent rise in the price of beef means the prices will trickle down to the consumer soon.

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Liz Leslie

Liz Leslie is a journalist based in Chicago. When she's not writing about food, she's likely eating food. Or dreaming about food.

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