Any Disney-owned network with programming aimed at children will no longer carry junk food ads, the Walt Disney Co. announced today. The ban will take full effect by 2015.
Additionally, any Disney character associated with food aimed at children will now be associated with healthier food.
First Lady Michelle Obama made the announcement today in Washington D.C., making Disney the first major company of its kind to cease unhealthy foods targeted at children.
The parameters require cereals to be under 10 grams of sugar per serving, and food served to children at Disney theme parks will contain 25 percent less sodium.
Disney has based their guidelines off of the government’s Dietary Guidelines for Americans and the Federal Trade Commission’s proposed guidelines for advertising to children.
Disney is likely to lose current sponsors in the move, and has declined to divulge how much.