One of the strictest food labeling laws in the world took effect in Chile this week as the country tries to combat one of the world’s worst epidemics of childhood obesity.
The law, which has been in the works since 2012, requires warning labels on the front of high-energy food with large amounts of sugar, sodium or saturated fat.
The measure also bans junk-food ads targeting children under 14 and bars the inclusion of toys that tempt parents onto buying candy and junk food for kids.
That means candy treats like Kinder Surprise eggs that contain toys will be taken off the shelves.
Before the law went into effect, McDonalds reduced fat and sugar its Happy Meal items so it can continue to include toys in “Cajita Feliz.”
The law also bans sale of those foods in schools, a provision that supporters say makes the law tougher than similar efforts around the world.
One half of Chilean children are overweight, and obesity is a factor in one out of every 11 deaths, according to the country’s health ministry.