Pressing Questions at Hullabaloo Press

October 12, 2018
        A student (center) prepares her design at the studio's main letterpress.

Graphic design isn’t easy in the modern era. Apart from a sharp eye and creative mind, you need to be proficient in programs like Photoshop, Illustrator and InDesign, just to name a few.

Many designers long for the days when creating a work was simple, when all you needed was some movable type, ink, about 12 hours per design and the willingness to start all over when you spot a mistake.

But in all seriousness, the old-fashioned ways are making a comeback. That’s especially evident at Hullabaloo Press, the University of Indianapolis' crafting studio with letter presses decades (one almost a century) old.

“What’s exciting for students is that they spend a lot of time on computers – all day long – and here, they actually get to touch the type, put the type together and print it by hand,” said Katherine Fries, associate professor of art and design at the University of Indianapolis.

You can check out our visit to Hullabaloo Press in the video below.

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