In one study, people reacted more favorably to advertisements that emphasized touch and taste.
Scientists trick the brain into attributing signals from its own body to an invisible "ghostly" presence.
For most of us, a gentle touch from another human being every now and then is a nice thing. Could this be due to a special sensory receptor in our skin?
A parent's caress is crucial to babies' health and growth.
How tiny stones inside our heads tell us which way is up...
Something as simple as an object's texture can affect how you think and feel about the world around you.
It neat, it's educational, and best of all, it doesn't involve anything that could explode or become poisonous or make a terrible smell.
Despite the wisdom of the constitution, it is simply not true that all people are created equal. Some are faster than others, some are better at math and some are musical geniuses, and some people have a higher threshold for pain than others. However, as a one study suggests, the ability to withstand pain is something that all people can improve upon, whether or not you’re born with this peculiar talent. Learn more on this Moment of Science.