In one study, people reacted more favorably to advertisements that emphasized touch and taste.
Mothers introduce their babies to a variety of flavors through breastmilk, and thereby influence their taste for certain foods.
Bad news for spice addicts: Chili numbs your taste buds to other flavors.
Unfortunately, this old saying doesn't make a lot of sense in the context of modern science.
Have you ever heard the color blue? Or tasted the musical note F-sharp?
Scientists have found another reason why modern tomatoes have little or no taste. It's in their genes.
Psychologists have observed that most people are reluctant to try unfamiliar foods. Why?
This Thanksgiving, before you dig into your feast, take a moment to learn about how you experience all those different and wonderful tastes!
How tiny stones inside our heads tell us which way is up...
Anosmia, the term for the lack of a sense of smell, affects over two million Americans. Learn more on this Moment of Science.