Western Governors Reveals Marketing Plan Minus The Governor

With Governor Mitch Daniels leaving office in January and taking over the presidency at Purdue, Western Governors University, Indiana needs a new face to market itself to Hoosiers.

Since WGU Indiana got off the ground two years ago, Mitch Daniels has been its leading advocate and the primary focus of its marketing strategy including these television ads running statewide:

But Hoosiers won’t hear that pitch any more. Beginning this week, WGU Indiana is rolling out a new marketing strategy.

Chancellor Allison Barber says the campaign is based on stories from current students.

“It’s all about the keys to success and so we’re really playing off the keys on your keyboard,” she says. “Because we’re an all online university, it’s got great synergy. And talking about how do you take control of your future by going to WGU Indiana.”

Barber says while Daniels lent the school credibility and voice to help it get off the ground, the responsibility for continuing that success now lies with the school itself.