It’s fair to say the Upland Brewing Company is busting at the seams. It was approaching capacity this summer and employees began wondering what they could do to create space.
The solution is “Gigantor”, a 150 barrel tank poking out of the roof of Upland’s brewing facility and restaurant on 11th Street in Bloomington. The tank allows Upland to meet a growing customer demand. Marketing manager Charles Stanley says business this year alone is set to surpass last year by about 36%.
“Right now we’re just trying to keep up with the growing demand within the state,” says Stanley. “We could open up more markets but it would be hard to keep them in consistent supply and ultimately would not be a good choice for us.”
Upland distributes its beer to about 2,000 bars, restaurants, and liquor stores in Indiana… plus another 250 or so outside of the state. Stanley says there are still many more opportunities to grow, but Upland’s current facility just can’t handle it.
“We have some physical expansions to the brewery on the drawing board right now,” he says. “We don’t have a firm time line for when we are going to do that but we do need to create some more space to add more equipment as well as some more storage for beer.”
Upland has no intention of ever closing its Bloomington location. Stanley says they may just expand it….or they may build a new brewery elsewhere on the property, and keep the current facility in operation as well. Stanley says Upland hopes to begin that expansion next year. So far this year, Upland has added five new positions in Bloomington, and five at its new tasting room in Indianapolis.