The Ladies Professional Golf Association Tour is bringing its Senior LPGA Championship to French Lick.
Fewer people overall are playing golf and it's concerning to some industry leaders. However, one demographic of players is on the rise.
Though the Pete Dye Golf Course in French Lick last hosted a PGA event in 2010, organizers say this venue is different from the others.
About 40,000 visitors are expected in French Lick this week to watch the 2015 Senior PGA Championship.
Observers laud the challenge of the course and the potential for regional commerce.