The federal waiver Indiana received earlier this year to operate HIP 2.0 requires the state to hire an independent evaluator for the program.
The expansion of Medicaid through the Affordable Care Act meant record increases in Medicaid enrollment and spending nationwide in the 2015 fiscal year.
More than a dozen health care advocacy groups and insurers sang the praises of the program at a public forum Thursday.
The ad campaign, which runs through the end of the year, will cost the state a little more than $1 million.
In hopes of boosting the program's reach, the state is launching an advertising campaign encompassing radio, TV, print and billboards, starting June 15.
About 300,000 people enrolled in HIP 2.0 will be invited them to Gateway to Work, a program run by the state’s Family and Social Services Administration.
The FSSA says they've received over 140,000 applications and over 81 percent of them were filled out online.
Open enrollment for health insurance through the federal marketplace ends Sunday.
Gov. Mike Pence announced changes at the Bureau of Motor Vehicles this week while applications poured in for the state's expansion of the Healthy Indiana Plan.
In the first week of open applications, 18,000 Hoosiers have applied for the program — at least 14,000 of those applications were filed online.