Many local retailers are waiting for Saturday to make their holiday season sales.
A University of Indianapolis finance professor says while people still shop on Black Friday, they're getting more savvy with what they're buying.
Retailers might hire more than 25,000 employees than last year and some could expect to keep their jobs after the holiday season.
Local businesses are encouraging shoppers to come to their stores instead of major retailers, but they will not have the same long hours or big sales.
For decades, Black Friday has been the traditional start of the holiday shopping season. But this year, Thanksgiving may steal some of the sales spotlight.