Months after what was generally regarded as a successful Super Bowl, Indianapolis is getting ready to bid for another big game.
The city of Indianapolis received a huge economic boost for hosting the Super Bowl this year. The results of an economy impact study shows total gross expenditures of $384 million, resulting in a direct economic impact of $176 million.
Mayor Greg Ballard says the investment the city put into 2012 Superbowl has payed off.
“89-percent of those dollars came from outside of Indianapolis, and 84-percent stayed inside of Indianapolis,” he says. “Those are the kind of numbers I like. Someone else spent the money, and Indy benefited from it, plane and simple.”
The Super Bowl hosting success has prompted the city to pursue a bid to host the Super Bowl in 2018.
Colts owner Jim Ursay though, cautions that other cities will be stiff competition.
“Obviously, the 49ers, the Vikings, which (have) new stadiums which are coming up, and even Los Angles,” he says.
Putting on the big game did cost the city and county‘s Capital Improvement Board $1 million, though the board points out its annual budget is $100 million.
Indiana Public Broadcasting’s Marianne Holland contributed to this report.