State Economic Group Seeks To Reduce Unemployment Rate

The Indiana Economic Development Corporate has set a goal of helping the state's private sector to employ more than 2.5 million people.

honda

Photo: Honda News (flickr)

A woman works at a Honda plant. Manufacturing has been a key driver of economic growth in Indiana since the recession.

The Indiana Economic Development Corporation is deploying a new marketing campaign, aimed at reducing the state’s unemployment rate.

Governor Mike Pence often said on the campaign trail he wanted to make Indiana the state that works. The Indiana Economic Development Corporation is borrowing that slogan for its new marketing campaign.

State Secretary of Commerce Victor Smith says the campaign will use a broad-based approach that incorporates its new website.

“Handheld type of electronic media to web-based media to online article-based media and also, you know, advertising within the airport with actual signage all the way down to electronic media,” he says.

The IEDC is spending an average of $80,000 per month on the campaign. Smith says the primary goal of the campaign is job creation, based on the governor’s charge that the IEDC help the state’s private sector employ more people than at any time in the state’s history.

“And that high water mark is from the year 2000 is 2,549,000. So that goal, plus one, is my success factor,”  he says.

As of last week, the state is still about 160,000 people short of that mark.

Brandon Smith, IPBS

Brandon Smith, IPBS has previously worked as a reporter and anchor for KBIA Radio in Columbia, MO, and at WSPY Radio in Plano, IL as a show host, reporter, producer and anchor. Brandon graduated from the University of Missouri-Columbia with a Bachelor of Journalism in 2010, with minors in political science and history. He was born and raised in Chicago.

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