Sports Advisor: Super Bowl Bid Shows Indy Is “Big League”

The head of a sports marketing firm says the Super Bowl bid Indianapolis presented yesterday shows the city can host the largest sporting events in the world.

Super Bowl

Photo: Joey Lax-Salinas

Indianapolis was considered a strong contender to host the 2018 Super Bowl after its successful hosting in 2012.

Indianapolis took third in a three way race for the 2018 Super Bowl, but despite a strong pitch, one expert says it just wasn’t in the cards for Indy.

Ken Unger, the founder of US Sports Advisors, a sports marketing firm, says the NFL sent a clear message that if a city builds a new stadium, a Super Bowl is likely to follow. But he says there’s a real risk in selecting Minneapolis since its $1 billion stadium isn’t close to completed yet.

“So the stadium that will host the Super Bowl is not big. It is not built,” says Unger. “It is a hole in the ground at this point. So it’s going to be at least a year until we see what that stadium looks like.”

Unger says he was initially skeptical about Indianapolis even have a chance at being selected, but then he heard about the Legacy Project, which would be a football concussion safety center, which he calls “brilliant.”

“We went toe to toe with the biggest and best cities that could host a major event in the country and I think that just really reinforces the fact that Indy is big league and we can host the largest sporting events in the world.”

When Indianapolis hosted Super Bowl XLVI in 2012, an economic analysis showed nearly $152 million in increased spending by visitors from outside Indianapolis.

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