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Is It Price Gouging To Increase Hotel Prices For Major Events?

  • Spending the night at a downtown hotel on the night of the IU vs. OSU game will cost up to $500.

    Image 1 of 2

    Photo: hotels.com

    Spending the night at a downtown hotel on the night of the IU vs. OSU game will cost up to $500.

  • Some of the same rooms are significantly cheaper for a single night next week.

    Image 2 of 2

    Photo: hotels.com

    Some of the same rooms are significantly cheaper for a single night next week.

Thursday’s Indiana University football game at Memorial Stadium is the first time IU has hosted a season opener against a ranked team, and Bloomington hotel rooms are filling up at premium prices

The game against Ohio State University means a lot of fans will be coming in from out of town.

“You know you are going to have a huge influx of people coming in from Ohio,” says Senior Lecturer Kim Donahue from the IU Kelley School of Business, IUPUI campus. “I hate to say this, they almost view this as a home game because it’s so close to Columbus.”

One night at a downtown hotel is going for up to $500. The same room next week is priced at a quarter of that.

Donahue says it’s not price gouging, just simple supply and demand:

“This is not a have-to purchase so that is why it doesn’t legally count as price gouging,” she says.

Number 2 Ohio State is favored to win, but Donahue says if IU can pull off an upset it will help ticket sales moving forward.

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  • lastcamp2

    It isn’t “price gouging.” It is just taking advantage of people in order to make a big profit. That’s the way capitalism works. Exploiting others in order to fill your own wallet.

  • Tscurlo

    Here is my issue with it… and this is going to happen tomorrow.

    Our daughter has to have an Outpatient procedure done at IU Bloomington Hospital on a Friday. It’s a situation where the schedule of the procedure was out of our control… it had to be this Friday.

    The Doctor performing the procedure.. said that we should stay within close range of the hospital for 24 hours, in case of any difficulties that may arise after the procedure. The hospital won’t admit her… because the procedure is not classified as an admittance.

    Our Daughter doesn’t live in Bloomington… but does live 30 minutes away from Bloomington…. hence the need to stay at a hotel.

    So…. this weekend is a football weekend… and the Hotels are cranking up the rates to make huge profits over the standard rate.

    My beef is this…. WE ARE NOT THERE FOR A FOOTBALL GAME!!!!!!!
    We have to be there for a medical procedure and recovery!!!

    In situations like this… I feel there needs to be an agreement with the Hospital and the local hotels, that if a hospital patient can present evidence of a medical procedure and a written doctor’s order to stay within area… that the hotel will only charge the normal rate for the time of stay.

    This is what aggravates me about these hotels and their Supply and Demand pricing. It’s all about GREED and making the buck… and not having policies in place to address the Humanity side for people that have to be there… but do not participate in the sporting events.

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