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Mobile App Collects Demographic Data From Bar Customers

The mobile app SceneTap uses facial scanning to determine the age and gender make-up of people in local bars.

Several bars in Bloomington are collecting demographic information from their customers using a new technology that scans facial features and transfers the data to a mobile app. Yogi’s, Kilroys on Kirkwood, The Dunnkirk, Jake’s and The Bluebird are all partnering with SceneTap, a company that has developed a mobile app for bar customers.

SceneTap marketing associate Danielle Bemoras says a camera placed at the door of the venues scans for facial features and determines a wide range of information.

“SceneTap provides real-time information on the local bar scene. It can tell you anything from the male to female ratio, average age and gender and how crowded a venue is all in real time,” she says.

That information can be accessed through a mobile app for people trying to decide where they want to spend the evening. Yogi’s general manager and co-owner Joana Glascott says the app also tells users about the restaurant’s specials, and she hopes this will bring in more customers.

“I think a lot of people want to know what they’re walking in to,” she says. “I think that will help them for that aspect of it, but I also think a lot people are looking for that deal. Groupon has been pretty successful. I think this is another spin off Groupon in a way.”

Glascott says the demographic information could also help them develop a specific marketing strategy aimed at the groups of people most likely to frequent the restaurant at certain times during the week.

Bloomington is the third city on the SceneTap app after Chicago and Austin. SceneTap started collecting data from Bloomington bars Thursday.

Gretchen Frazee

Gretchen Frazee is a reporter/producer for WFIU and WTIU news. Prior to her current role, Frazee worked as the associate online content coordinator for WFIU/WTIU. She graduated from the University of Missouri-Columbia where she studied multimedia journalism and anthropology. You can follow her on Twitter @gretchenfrazee.

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