Fewer students are attending classes at Indiana University’s flagship campus this summer compared to last- that’s despite the university’s attempts to heavily market its summer courses and discount.
When IU first implemented its 25 percent discount on summer tuition in 2012, it saw a 3 percent increase—a modest gain compared to what officials were expecting.
It’s continuing to provide that discount this year, but IU spokesperson Mark Land says the university has changed its message slightly this year to focus less on summer tuition purely as a money saver.
“This year we changed the message a little bit to talk more about what it gives a student in terms of added flexibility, the value of being able to get our in four years- and cutting down your debt that way, so we went more at it from the benefits beyond cost,” he says.
But that has not boosted enrollment in Bloomington where 8,020 students are taking classes this summer, which is 50 less students than signed up last year.
Land says the Bloomington campus may have hit its maximum in the number of students that want to take summer classes.
Still, the trend does not reflect enrollment university-wide. IUPUI summer enrollment went up 1 percent. IU East jumped 9.4 percent, and IU Kokomo, 13 percent.
But discounting classes and pushing for increased enrollment comes with a price tag.
IU lost $12 million in tuition costs last summer. Land says that loss is countered by increased efficiency, generous alumni, donor support and new this year- a 3.5 percent increase in funding from the state.