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Indiana Best In Nation For Attracting Tourists

When it comes to dollars and cents, no state does a better job attracting visitors than Indiana.

Fans

Photo: Dan Goldblatt/WFIU News

The Indianapolis Motor Speedway, home to the Indy 500, is one of the state's top destinations for tourists.

Indiana is the top state in the nation for attracting tourists.

According to a Washington Post report, the Hoosier state’s tourism office gets a better return on its investment than any other state.

The U.S. Travel Association estimates that in fiscal year 2012-2013, Visit Indiana had $2.3 million to spend marketing the state.

That same year, Indiana took in more than $8.3 billion dollars in tourism revenue.

That means every tax dollar spent on marketing and promotion yielded more than $3,000 dollars in economic activity.

Many other states see a much smaller return on their investments. Alaska, Hawaii, West Virginia, Utah, Wyoming, South Dakota, Montana and Maine all generate less than one-tenth the return on investment Indiana sees.

The state’s top tourist destinations include the Indianapolis Motor Speedway — home to the Indy 500 — Holiday World & Splashin’ Safari, and the Children’s Museum of Indianapolis.

Rachel Morello

Rachel Morello comes to StateImpact by way of the Medill School of Journalism at Northwestern University. She has worked for various news and education-related organizations across the country - but no matter the locale, you’re sure to find her sporting a Packers jersey and tuning into “Car Talk.” You can follow her on Twitter @morellomedia.

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