Indiana is the top state in the nation for attracting tourists.
According to a Washington Post report, the Hoosier state’s tourism office gets a better return on its investment than any other state.
The U.S. Travel Association estimates that in fiscal year 2012-2013, Visit Indiana had $2.3 million to spend marketing the state.
That same year, Indiana took in more than $8.3 billion dollars in tourism revenue.
That means every tax dollar spent on marketing and promotion yielded more than $3,000 dollars in economic activity.
Many other states see a much smaller return on their investments. Alaska, Hawaii, West Virginia, Utah, Wyoming, South Dakota, Montana and Maine all generate less than one-tenth the return on investment Indiana sees.
The state’s top tourist destinations include the Indianapolis Motor Speedway — home to the Indy 500 — Holiday World & Splashin’ Safari, and the Children’s Museum of Indianapolis.