The IU men’s basketball team will battle it out tonight in the first round of the NCAA tournament. Fans were out Thursday preparing for the game.
The 16th ranked IU men officially made it to the first round of the NCAA tournament. Hoosier fans gearing up for tonight’s game say they’re confident the team will make it past the first round.
In the regular season, IU beat teams that were ranked number one and number two when they played– that hasn’t been done in nearly six decades. The last time they were in the Big Dance was in 2008, losing in the first round.
Even if basketball isn’t your game, IU Assistant Professor of Kinesiology says the Hoosiers’ successful season is helping to rejuvenate IU’s brand name.
“Tradition is very important, as a brand researcher there are certain associations especially in sports that draw people to sports. One for IU would be the nostalgic element of it and that’s what happened this week and hopefully into next week. The nostalgia is going to be running high people are going to be thinking about the old IU and the glory days and the five championships before and really believing that we may be back,” he says.
The IU Hoosiers play the New Mexico State Aggies. Tipoff tonight is at 9:40 p.m. in Portland, Oregon.