Discount Vintage Store Helps Goodwill Increase Revenues

Goodwill wanted to tap into the spending power of Bloomington's college students.

Goodwill has opened a new store in Bloomington that puts a college-town spin on the secondhand store’s traditional model.

The store called Vintage Vogue was designed to tap into the spending power of Bloomington’s college students.  Vice-president of Marketing Cindy Graham says already it’s helping  Goodwill increase its revenues.

“Our sales in the Bloomington area are anywhere between five and ten percent over same-sale stores last year,” she says. “People who came to us maybe a couple of years ago because of the economy and realized that you can stretch your retail dollar. And now that the economy is picking up, why go back when you can get more things the same kind of quality?”

Bloomington resident Chuck Keith shops at Vintage Vogue and calls it a “unique experience.”

“It’s hit and miss, but it’s also a fun experience,” he says. “It’s nothing you’re going to find in other stores.”

In Bloomington about 3,000 new items are placed on the sales floor every day.

Shameka Neely

Shameka Neely, a native of Nashville, Tennessee enthusiastically joined WTIU as Senior Reporter/ InFocus Producer in the news department. She holds a Bachelor of Arts in Organizational and Corporate Communication, with a minor in Marketing and Masters of Arts Degrees' in Administrative Dynamics and Communication all from Western Kentucky University. Shameka also holds a Master of Arts degree in Journalism from Indiana University.

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