More than 20,000 children Saturday will set up lemonade stands across Indiana as part of Lemonade Day, an initiative aimed at teaching children about starting and running a business.
Children in at least seven Indiana cities will participate in the nationwide-effort. Working with local businesses, kids and their parents set up and operate lemonade stands and then donate some of the proceeds to charity.
Indiana inventor and entrepreneur Scott Jones, who helped launch the program in Indianapolis four years ago and watched it spread around the state, calls it an old school way to teach children the new world of business.
“The ones who are out there for the first time, they’ll be afraid to even ask for the money and they’ll not even think of that and their hand will be shaking when they first start,” Jones says. “But by the end of the day they’re jumping into the street, screaming to the rooftops, ‘I’ve got the best lemonade in town!’”
Governor Mike Pence kicked off the event Friday at the Statehouse where he and First Lady Karen Pence bought glasses of lemonade and helped slice lemons. Pence says Lemonade Day is a great way to teach vital skills.
“Kids are learning the value of entrepreneurism and business and also the value of giving back and so it’s a very special program,” he says.
Locations around Indiana Saturday include stands in Indianapolis, Elkhart, Fort Wayne, Lafayette and Bloomington.