And when station owners went looking for popular programming that would draw fans and encourage advertisers, they discovered that one sure bet was basketball.
During the holidays, radio listeners around the nation get their fill of pop tunes about Santa, reindeer and Grandma, in no particular order. Secular holiday music with a rock-and-roll beat is so ubiquitous now that it’s hard to imagine the season without it.
Jerry Seinfeld cites him as an influence, and named his third son after him. In his seminal text, Understanding Media , Marshall McLuhan tagged his work as innovative in its use of the medium of radio. But outside the context of the now-classic holiday flick A Christmas Story , the name Jean Shepherd may go unrecognized.