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Earth Eats: Real Food, Green Living

Posts tagged public relations

July 10, 2015

 

Products stocked along a supermarket aisle

Report: Food Industry Spending Millions On Sneaky Tactics

Big food and agriculture companies have spent millions of dollars on PR strategies to infiltrate social media and conceal the bias of “expert” sources.

October 20, 2014

 

TV's Grant Imahara inspecting beef

Will McDonald’s New Media Blitz Reset Its Image?

McDonald’s has launched an aggressive advertising campaign to counter unflattering claims about its food. Will myth-busting restore trust in consumers?

September 8, 2011

Processed Problems 

Marie Callender

Food Bloggers See Through ConAgra’s Scheme

Public relations professionals take note -- surprises aren't always met with delight.

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