Monsanto's director of millennial engagement told Indiana Farm Bureau members to rethink how they talk about the food system with young and urban residents.
With Donald Trump's victory, farmers are hoping to profit. But most rural Americans aren't farmers. Small towns have their own priorities.
In the three years after the 2008 recession, fast-casual visits rose 17 percent, while other sections of the restaurant industry lagged.
Millennials hold a significant amount of buying power, which can make or break fast food restaurants.
McDonald's has enjoyed a steady increase in profits since 2003 -- until last month.