Children make healthier choices when toys are involved, and parents are generally okay with that.
With a smaller portion of fries and apple slices automatically included, McDonald's is trying to make its Happy Meals healthy (relatively speaking).
I initially applauded the decision by Jack in the Box to remove toys from kids meals, but when you peel back the layers you see that this is just a PR move.
Customers of the hamburger chain will also be able to substitute French fries for apple slices in kids meals.