Earth Eats: Real Food, Green Living

Posts tagged greenwashing

January 18, 2013

Adbusting  

Top of a soda can, macro lens

Not OK: Deconstructing Coke’s Visual Culture Of Deception

With a new ad campaign, Coca-Cola is trying to portray itself as a leader in the war on obesity. Here's why we should be suspicious.

February 3, 2010

Greenwashing 

Green paint with brush.

Watch Out For Greenwashing In Superbowl Ads, Experts Urge

Since environmental issues seem to strike a chord with American consumers, there’s an advertising phenomenon you may want to look out for: Greenwashing.

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