Whether a label says it’s low in fat, produced without hormones, or a good source of protein is largely governed by consumer demand and corporate profit.
Checkoffs have been the subject of Supreme Court cases, where farmers have argued that a mandatory payment for advertising infringes on free speech.
Diverting acres away from a major commodity to an un-tested crop is risky, but sometimes farmers can reap the benefits of innovation.
This two-minute Super Bowl commercial speaks to "the farmer in all of us." Did it convince you to grow your own food or to buy a gigantic pick-up truck?