Earth Eats: Real Food, Green Living

Don’t Sweet Talk Me: Sugary Drinks In The News

New reports have been released concerning sugar-sweetened beverages and health. Will they have any impact on policy?

soda pop

Photo: Adam Gerard (Flickr)

The soda debate rages on.

Maybe you’re sugared out after Halloween treats, but news reports are holding a lens to sugar sweetened beverages.

Researchers at the Yale Rudd Center for Food Policy and Obesity found advertisement directed at children from sugary beverage makers doubled in the two years between 2008 and 2010, despite calls for reduced marketing of unhealthy foods for children.

More shocking still are the number of ads directed at Hispanic and African American youth. Hispanic children saw 49 percent more ads than caucasians, and teens saw a whopping 99 percent more ads on Spanish-language television. African American youth saw 90 percent more ads than white youth.

Illinois released a study that found a one-cent tax on soda would make a 1.5 billion dent over a decade in health care spending.

The Chicago Tribune suggests the looming 2012 Farm Bill has something to do with all the sweet talk.

Those consistently opposed to sugary beverages are continuing to find evidence to support their cause, but translating that into policy may be another story.

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Liz Leslie

Liz Leslie is a journalist based in Bloomington, Indiana. When she's not writing about food, she's likely eating food. Or dreaming about food.

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  • http://www.UrbanOrganicGardener.com Mike Lieberman

    I would think that the Coke and Pepsi would have lots to say and pull when it comes to this…

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