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The Rich Eating More Fast Food

According to a CNNMoney, more Americans in the upper tax bracket are eating fast food.

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Photo: gordon (flickr)

Fast food restaurants have become even more popular for the rich.

To save money, the rich are trying a different tactic – eating fast food.

According to recent data by American Express Business Insights, fast food restaurants like McDonalds saw a rise in spending by the upper tax bracket.

Saving Money

“As the economy continues to recover, affluent consumers are showing restraint in spending in some areas, but not others,” explains Ed Jay, senior vice president of American Express Business Insights.

In 2010 American Express saw a 4 percent increase in fast food by its most affluent customers.

Instead of spending $50 for a couple at a nice restaurant, the well-off have realized they could save a lot more money by going to a more casual restaurant.

Making Compromises

“As wealthy consumers scaled back on consumption overall they started to go to more value- or price-oriented restaurants, and frankly, chains,” says Milton Pedraza, the CEO of the Luxury Institute, which tracks spending among wealthy consumers with a minimum annual income of $150,000.

“No one will do without their iPhone or iPad, and very few people want to forgo travel, but there are other categories that are not priorities,” he said. Particularly when it comes to dining, “people have been making trade offs.”

It seems like the rich have figured out what the poor have known for years – fast food is cheap.

Read More:

  • Rich Americans flock to fast food (CNNMoney)
  • More rich Americans dining on fast food (Slashfood)
Katie Dawson

Katie Dawson is a sophomore at IU majoring in journalism and Spanish. Currently she lives in Bloomington, IN but is originally from Indianapolis. She enjoys cooking, eating and sometimes exercising.

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    I’m surprised. Of course, with two-income families, you have less free time and maybe those quick stops at McDonalds become more common.

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