Earth Eats: Real Food, Green Living

Higher Prices Mean Higher Satisfaction, Study Says

Does food taste better if you pay more for it? A study from Cornell University says yes.

lobster

Photo: Renée Suen 孫詩敏 (Flickr)

The more it costs, the better it tastes.

The dollar menus have it all wrong.

A Cornell University study found that diners appreciate their food more if they pay more for it.

139 diners ate at an upscale Italian all-you-can-eat buffet. Some were charged $4 per meal, the rest were charged $8.

Researchers discovered, although the amount of food consumed was the same, those who paid more for their meals enjoyed them more (to the tune of 11 percent), while those who paid less reported bloating and guilt.

People often equate quality with price — even when that’s not the case.

Lobster is a good example. Lobster prices are at an all-time low, but restaurants prices are not reflecting that reality.

Read More:

  • Do Higher Prices Make Food Taste Better? Science Says Yes (Huffington Post)
  • Want to really appreciate your food? A higher price may do the trick (Los Angeles Times)
Liz Leslie

Liz Leslie is a journalist based in Bloomington, Indiana. When she's not writing about food, she's likely eating food. Or dreaming about food.

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