Give Now

Earth Eats: Real Food, Green Living

Former McDonald’s Executives Open Healthy Fast-Food Restaurant

LYFE Kitchen will offer fast and casual dining without any butter, cream, or high-fructose corn syrup.

LYFE Kitchen website

Photo: http://lyfekitchen.com/

LYFE plans on opening its first restaurant in Palo Alto, California and, in the next five years, another 250 locations nationally.

Along with Oprah Winfrey’s former personal chef, two former McDonalds’ executives are opening a new “fast casual” restaurant chain with meals of under 600 calories.

LYFE Kitchen, which stands for “Love Your Food Everyday,” is a Chicago-based restaurant company that plans to offer healthy burgers in addition to low-fat, low-salt and vegan options.

Bad Stuff Banned

In the LYFE kitchen, butter, cream and high-fructose corn syrup are banned – and none of the food is fried. Sweet potato fries, for instance, are oven-baked. Additionally, the desserts are expected to be dairy-free.

Signature dishes will include a Niman ranch beef burger with agave ketchup and pickles. Dinner entrees are expected to cost $8-$12.

Hurdles?

According to Dennis Lombardi, executive vice president of food-service strategies at WD Partners, 30-40 percent of consumers claim interest in more healthful dining options but only 10 percent are interested in health food.

LYFE’s strategy is to attract women aged 18-49, hoping that they will enjoy the food and bring their families next time. LYFE executives realize that men will be the hesitant group and that’s why Roberts knows burger pushing is the best way to go. The key, Roberts knew, was to make the food taste good.

When You Will See LYFE

LYFE plans on opening its first restaurant in Palo Alto, California with more northern California restaurants scheduled. “This isn’t easy. If it was, someone would’ve done it already,” said Mike Roberts, chief executive of LYFE Kitchen.

In the next five years, LYFE hopes to have 250 restaurants nationally.

Read More:

  • Lyfe Kitchen to enter restaurant mix with healthful food (LA Times)
  • Lyfe Kitchen, Chicago-Based Healthy Fast Food Chain, Prepares For Launch With Former McDonald’s Execs (Huffington Post)
Katie Dawson

Katie Dawson is a sophomore at IU majoring in journalism and Spanish. Currently she lives in Bloomington, IN but is originally from Indianapolis. She enjoys cooking, eating and sometimes exercising.

View all posts by this author »

  • http://twitter.com/franklanguage Fallopia Tuba

    I'm not impressed, because although you can probably order a vegan meal at LYFE, meat and dairy aren't healthy—period.

What is RSS? RSS makes it possible to subscribe to a website's updates instead of visiting it by delivering new posts to your RSS reader automatically. Choose to receive some or all of the updates from Earth Eats:

Support For Indiana Public Media Comes From

About Earth Eats

Search Earth Eats

Earth Eats on Twitter

Earth Eats on Flickr

Harvest Public Media