Photo: Courtesy of 427 (Flickr)
Yellow 5 and Yellow 6 are what give Macaroni & Cheese its bright coloration. Though science is still undecided about their causal role, the dyes have been associated with adverse health effects such as asthma, skin rashes, migraines and increased hyperactivity in children.
Kraft removed the dyes from British products when UK consumers caused an uproar. Hari and Leake claim the re-formulation resulted in no visual or taste differences.
The Kraft petition comes on the heels of 15-year-old Sarah Kavanagh’s successful effort to convince Gatorade to remove brominated vegetable oil from its sports drinks.