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Disney Nixes Junk Food Advertising

The Walt Disney Company has decided to stop carrying junk food ads aimed at children, making it the first company of its kind to do so.

girl in minnie mouse ears

Photo: Miss Kels (Flickr)

The new policy will affect advertisements on Disney programs aimed at children under 12, including cartoons.

Any Disney-owned network with programming aimed at children will no longer carry junk food ads, the Walt Disney Co. announced today. The ban will take full effect by 2015.

Additionally, any Disney character associated with food aimed at children will now be associated with healthier food.

First Lady Michelle Obama made the announcement today in Washington D.C., making Disney the first major company of its kind to cease unhealthy foods targeted at children.

The parameters require cereals to be under 10 grams of sugar per serving, and food served to children at Disney theme parks will contain 25 percent less sodium.

Disney has based their guidelines off of the government’s Dietary Guidelines for Americans and the Federal Trade Commission’s proposed guidelines for advertising to children.

Disney is likely to lose current sponsors in the move, and has declined to divulge how much.

Read More:

  • Disney to quit taking ads for junk food aimed at kids (USA Today)
  • Promoting Nutrition, Disney to Restrict Junk-Food Ads (New York Times)
Liz Leslie

Liz Leslie is a journalist based in Chicago. When she's not writing about food, she's likely eating food. Or dreaming about food.

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  • Arna

    There needs to be more of this positive advertising. T.V. and Disney have big influnce over what kids see as cool, and breaking out of this negative rut is, I hope  going to help a new generation of Americans not to be  sugar junkies. Too bad it will be 3 more years to take affect.

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