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Caffeinated Gum Sparks FDA Investigation

Each piece of Wrigley's new "Alert Energy" gum contains a half-cup of coffee's worth of caffeine.

Two cups of black coffee side-by-side on a wooden table

Photo: chichacha (flickr)

Coffee isn't the only way to get a caffeine fix these days. Snacks like jelly beans and potato chips have also been jazzed up recently.

Wrigley’s announcement that it will release a caffeinated chewing gum called “Alert Energy” has caught the attention of the Food and Drug Administration, which has announced it would investigate the potential health effects of added caffeine in foods — particularly its effect on children.

According to a spokesperson, the FDA has only approved the addition of caffeine in cola.

Wrigley has said their gum is only intended for and marketed to adults, and that it will work with the FDA.

Energy drinks like Monster and 5-Hour Energy have been investigated in the past over hospitalizations and deaths linked to consumption of the product.

Read More:

  • FDA will investigate added caffeine in foods (SFGate.com)
  • Mars Wrigley Gum Prompts FDA Review of Effect on Children (Bloomberg)
Liz Leslie

Liz Leslie is a journalist based in Chicago. When she's not writing about food, she's likely eating food. Or dreaming about food.

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  • NSNY

    I heard this affects some potato chips and other random “foods” as well. I don’t envy parents who are trying to make responsible choices for their children.

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