Photo: Calgary Reviews (Flickr)
Happy Yet Healthy
After endless criticism about enticing kids to eat its unhealthy fast food by pairing it with toys, and calls for its red-headed and floppy-shoed spokesman to retire, McDonald’s has made a change to how it feeds children.
Coming in September, Happy Meals will now automatically be served with a quarter-cup of apple slices, and the serving size of french fries will be cut in half to 1.1 ounces. (Parents could request two servings of apples in lieu of the fries.) The choice of beverage will also include fat-free chocolate milk and 1 percent low fat white milk. These changes will result in a reported 20 percent reduction in calories.
Changes to the rest of McDonald’s food items will come by 2015, as the restaurant chain promises a 15 percent reduction in sodium across its entire menu.
McDonald’s has offered healthful options in its kids meals since 2004, but apples were chosen in only 11 percent of purchases. Research by the Rudd Center for Food Policy & Obesity at Yale also showed that French fries and soft drinks were automatically served as part of kids’ meals at various fast food restaurants more than half the time.
To monitor its progress, McDonald’s will be creating the Kids’ Food and Nutrition Advisory Board, a third-party group made up of parents and experts in children’s nutrition, education and behavior.
Focus On The Bottom Line
But this decision by America’s leading fast food restaurant may be about more than just improving the nutrition of its kids’ meals.
“This is good publicity, and if you sell more Happy Meals, you’re likely selling more Big Macs to the parents,” says Peter Saleh, a restaurant analyst with Telsey Advisory Group in New York.