The human brain is not generally very good at retrieval of isolated information. Single words, such as the name of someone you just met can easily slip away.
Do you remember who won the world series in 1968, but forget where you left your keys? Are you great at remembering all the details of a story, but lousy when it comes to remembering people’s names? What our brains choose to remember, and exactly how they do it, has been the subject of scientific inquiry for quite some time. Learn more on this Moment of Science.