Give Now

Indiana Public Media | WFIU Public Radio - NPR | WTIU Public Television - PBS

Downton Abbey Rates Second to Super Bowl

4.4 Household Rating Up 69% from Season 2 Super Bowl Sunday; Season 3 Premiere Highest-Rated Drama in PBS History.

DA_Season_3

Photo: MASTERPIECE

Shirley MacLaine joins the much-loved cast, which includes Dame Maggie Smith, Elizabeth McGovern, Hugh Bonneville, Dan Stevens, Michelle Dockery, Jim Carter, Penelope Wilton and many others.

February 4, 2013 — PBS and WGBH have announced that “Downton Abbey, Season 3” on MASTERPIECE CLASSIC rated second only to the Super Bowl on February 3 (Nielsen Overnights data, 4.4 household rating). The drama, a Carnival/MASTERPIECE co-production, has seen a strong audience all season; the average audience for Season 3’s first five episodes is 72% above the first five episodes of Season 2. Last night’s episode averaged 6.6 million viewers (Nielsen Fast National data).

The season premiere on January 6 earned a 7.4 national (Live +7) household rating and averaged 11.1 million viewers — growing from a 5.1 household rating and average audience of 7.9 million viewers as first reported in the Fast National overnight ratings — making it the top-rated PBS drama of all time.

These record-breaking numbers carry over into the digital space. On Sunday, January 6, a record-breaking number of unique visitors went to the MASTERPIECE site, and January 2013 vs. January 2012 saw a 53% increase in unique visitors overall, and a 174% increase in mobile visits. Additionally, in the month of January there were more than 6.3 million streams of all “Downton Abbey” content on PBS video platforms, which is 35% higher than January 2012.

Conversations centering on the official #DowntonPBS hashtag have seen consistently strong numbers all season, and users’ engagement was highlighted during the Super Bowl blackout. One @PBS tweet about Downton Abbey was one of the most talked about tweets of the evening, generating nearly 4,500 re-tweets and favorites, and mentions in Super Bowl coverage in the New York Times, Wall Street Journal and ABC News.

Season 3 sales have shined across a number of retailers, including shoppbs.org (the #1 best-seller since it became available for pre-order in September 2012), iTunes (the #1 show since the January 7 launch), and Amazon Instant Video (the #1 show since the January 7 launch). Amazon recently announced that its Prime Instant Video will become the exclusive subscription streaming home for “Downton Abbey” later this year. Seasons 1 & 2 rank as the most watched TV seasons on the service.

Season 3 concludes with a 90-minute finale on February 17.

“Downton Abbey” is a Carnival/MASTERPIECE Co-Production. Carnival is a division of NBCUniversal.

Indiana Public Media is a producer and distributor of public media from WFIU Public Radio and WTIU Public Television at Indiana University including your favorite programming from NPR and PBS.

Contact

Radio & TV Center
1229 E 7th St
Bloomington IN
47405

Radio: (812) 855-1357
TV: (812) 855-5900
Online Contact Form

WFIU Public Radio

WFIU HD1 & HD2

103.7 FM Bloomington

WFIU HD1

100.7 FM Columbus
101.7 FM French Lick/West Baden
98.9 FM Greensburg
106.1 FM Kokomo
95.1 FM Terre Haute

View radio program schedule »

Listener Response Line
(812) 856-5352

WTIU Public Television

Over-the-Air Digital

Ch. 30.1 WTIU HD
Ch. 30.2 WTIU World
Ch. 30.3 WTIU Family
Ch. 30.4 WTIU Español

Comcast Cable (Bloomington)

Ch. 5 WTIU
Ch. 17 WTIU World
Ch. 305 WTIU Family
Ch. 355 WTIU Español
Ch. 916 WTIU HD

See cable channel numbers for outside Bloomington »

Satellite

WTIU is available to Dish Network and DirecTV subscribers with the Indianapolis local stations package on Ch. 30. The national PBS satellite feed is still available without the local stations package.

View TV program schedule »

Report problems with closed captioning »